Behind the Scenes of the CURVD Campaign: Celebrating Bold Beauty with Hair & Makeup Artistry

As a production and brand hair and makeup artist, few things are as exciting as being part of a creative campaign that celebrates individuality, confidence, and the beauty of human - no matter what they need. Recently, I had the incredible opportunity to work on the CURVD campaign, a project that truly embodies empowerment and inclusivity. The CURVD brand, known for offering stylish, functional, and innovative earplugs for people with diverse needs, is a beacon of self-expression and confidence.

In this blog post, I’ll take you behind the scenes of the CURVD campaign shoot, where I had the pleasure of creating hair and makeup looks that not only enhanced the models' natural beauty but also aligned perfectly with the bold and inclusive message the brand stands for. Let’s dive into the creative process and explore how we celebrated each model’s unique beauty while bringing a touch of expertise to the set.

Behind the scenes

Hair and Makeup Artistry for Onset photo shoot for production campaign for CURVD

CURVD: A Brand That Redefines Your Style - Your Confidence

CURVD is all about embracing who you are and making bold choices that reflect your personality. The brand’s mission to make stylish earplugs that complement every look and lifestyle is a testament to the idea that beauty and functionality can go hand in hand. What I love about CURVD is their commitment to celebrating diversity and individuality—qualities that I believe should always be showcased in beauty, fashion, and design.

For this campaign, CURVD wanted to highlight the product and the people who use it—those who have lives who could benefit from CURVD earplugs in every aspect. As a hair and makeup artist, I embraced this opportunity to amplify the confidence of the models on set, helping them feel their best while showcasing the product in a way that felt authentic, fresh, and stylish. We had scenes in the campaign where I did hair and makeup for the brand for a travel setting, coffee shop, nightclub or night out, and a music festival or concert.

Creating Hair & Makeup Looks that Empower

The creative direction of the CURVD campaign was all about highlighting the individuality and beauty of each model. Every model brought something unique to the table, and it was my job to enhance their natural features while staying true to the bold and empowering vibe of the campaign. We were tasked with creating hair and makeup looks for four scenes.

Hair Styling: We wanted the hair to feel effortless but impactful. I worked with a mix of textures, from sleek and polished to voluminous and wild, making sure the styles reflected the models' personalities and fit the scenes. We kept things modern and chic, with loose waves, natural curls, and statement hairstyles that embodied confidence. The key was to give each model a look that was both flattering and easy to maintain, empowering them to feel amazing throughout the shoot.

Makeup: The makeup for this campaign was all about versatility and embracing bold and vibrant looks. From simplistic everyday looks to striking eyeshadows to bold lip colors, we played with hues that complemented the models' skin tones while making them stand out. I focused on creating radiant, glowing skin, using luminous foundations and highlighters to capture the light beautifully on camera. Whether it was a dramatic cat-eye or a soft, sultry look, every makeup application was designed to make each model feel fierce and confident in the scene they were shooting in.

Details That Matter: Small details, like perfectly shaped brows, bold lashes, and a pop of color, helped complete the looks and added depth to the overall beauty. I also paid attention to skincare to ensure the models’ skin was glowing, fresh, and flawless, and hair fit the vibe for each scene.

Me adjusting last minute final touches on set for hair and makeup.

A Luxury Beauty Experience for Every Model

Onset, my mission was to create a beauty experience that made every model feel confident, powerful, and at their best. Whether the look was glamorous or natural, the goal was always the same: to bring out each model's inner beauty, showcase the product, and feature them in each scene.

I used luxury products from top-tier brands like Charlotte Tilbury, Urban Decay , ILIA , Nars , and more to create long-lasting looks that stayed flawless throughout the shoot. From the hair styling products to the makeup palettes, everything was carefully chosen to ensure the looks would pop on camera while still feeling luxurious and comfortable for the models. The atmosphere on set was energizing, and seeing the models shine with confidence as they wore the CURVD earplugs with pride was incredibly rewarding.

Conclusion: Celebrating Every Look, Every Person

The CURVD campaign was a powerful reminder that beauty comes in many forms, and it’s something we should all celebrate. Whether you’re wearing the stylish CURVD earplugs or rocking a bold makeup look, beauty is about self-expression and confidence. I’m grateful to have been part of a project that showcased such a wide range of diverse beauty while promoting a message of utilizing a cool innovative product in your everyday life.

If you’re looking for a hair and makeup artist who believes in making every individual feel radiant and confident, look no further. I would love to help bring your vision to life, whether it’s for a brand or editorial photoshoot. Let’s create something beautiful together.

Why Cultural Intentionality Matters for Your Wedding Beauty

Photo Credit: Sandra Aberg Photography

Planning a destination wedding is one of the most exciting and intimate experiences a couple can embark on, combining the allure of a dream location with personal meaning and traditions. I understand that every detail of your wedding day should reflect who you are—down to your hair and makeup. As a luxury bridal stylist with years of experience in the industry, I’ve had the privilege of working with couples from around the world, each bringing their own cultural significance and personal touches to their celebration.

In this blog post, I’ll walk you through the importance of cultural intentionality in beauty for destination weddings, why embracing traditions is key, and how we can elevate your bridal look to embody both luxury and personalization, creating something as unforgettable as your love story.

Why Cultural Intentionality Matters for Your Wedding Beauty

Incorporating cultural traditions into your wedding isn’t just about honoring your heritage—it's about telling your unique story and creating a deeper connection between you, your partner, and your guests. Your wedding day is a celebration of who you are, and your beauty choices should feel as authentic and special as the ceremony itself. Having a destination wedding hair stylist and makeup artist who has expertise and experience is KEY!

In recent years, more couples have leaned into cultural intentionality, seamlessly blending traditional customs with modern styles. Whether it’s through specific hairstyles, makeup choices, or symbolic rituals, every detail can contribute to the meaning of the day. At Lauren Shea Artistry, I take pride in crafting luxury bridal beauty experiences with high-end hair and makeup artistry that blend these elements ensuring that every couple feels radiant while staying true to their roots.

Customizing Your Bridal Beauty to Reflect Your Culture

From the elegant simplicity of a destination wedding in the tropics to the rich textures of a European celebration, each location and culture offers unique inspiration for your bridal look. When planning your beauty, think about the elements that resonate most with your cultural identity and how they can be woven into your overall wedding vision.

For example, a bride of South Asian descent may choose a classic yet bold look with rich, gold-toned makeup and an intricate hairstyle adorned with floral jewelry, while a couple with strong Latin American roots may embrace vibrant, textured hair and glowing skin to reflect the warmth of their heritage.

As your stylist, I work closely with you to integrate these elements with luxury techniques and products, creating a cohesive look that honors your traditions while ensuring your beauty remains timeless. The key is to stay intentional and choose the pieces that feel most aligned with who you are. Together, we’ll elevate your beauty, merging tradition with modern elegance.

Bringing Luxury to Your Destination Wedding Look

Destination weddings are a moment to indulge in the luxury of a personalized experience. The location, setting, and ambiance may be unique, but your bridal look should stand out, reflecting both your vision and the exclusivity of the event. From hand-tied hair extensions for added volume and length to balayage color corrections that give you a flawless, sun-kissed glow, we focus on high-quality techniques that leave you feeling confident and radiant.

For those incorporating cultural elements, we can elevate your look further with bespoke services that enhance and complement your bridal style. From intricate braids to delicate accessories that match your theme, every touch is carefully curated to create the perfect look for your destination wedding.

Whether you’re saying "I do" on a white-sand beach or in a glamorous mountain retreat, your beauty experience should match the luxury of your setting. I combine precision, innovation, and artistry to create a luxury bridal beauty look that’s nothing short of breathtaking.

How to Incorporate Your Traditions into Your Wedding Day Look

1. Hair: Choose styles that honor your heritage while reflecting your personal style. Whether it’s a traditional updo, a bold braid, or loose, natural waves, there are countless ways to integrate cultural influences into your wedding hairstyle.

1. Makeup: Your makeup should complement both your personality and your cultural influences. Whether you prefer a bold red lip or soft, neutral tones, we can personalize the look to suit your features and bring out your natural beauty.

2. Accessories: Many cultures have meaningful wedding accessories—whether it’s a veil, jewelry, or headpieces that symbolize love, unity, or good fortune. These elements can be seamlessly integrated into your wedding look while adding a layer of tradition.

3. Flowers: Flowers can symbolize love, hope, and unity, with different blooms representing different meanings across cultures. Incorporating these into your hairstyle or makeup can add a personal and cultural touch.

A Luxurious, Personalized Experience

Your destination wedding is an opportunity to create something extraordinary—a celebration that blends beauty, culture, and luxury. As a luxury destination wedding hair stylist and makeup artist, I’m dedicated to crafting a bridal beauty experience that reflects your heritage while also making you feel like the best version of yourself. No matter where your love story takes you, I am here to bring your vision to life with flawless artistry and a personal touch.

Embrace your cultural traditions, and let me help you elevate your bridal beauty to reflect the love, joy, and meaning that your wedding day embodies.

Ready to start planning? Contact me today at info@laurensheaartistry.com to discuss how we can create the perfect beauty experience for your unforgettable destination wedding!