Behind the Scenes of the CURVD Campaign: Celebrating Bold Beauty with Hair & Makeup Artistry
As a production and brand hair and makeup artist, few things are as exciting as being part of a creative campaign that celebrates individuality, confidence, and the beauty of human - no matter what they need. Recently, I had the incredible opportunity to work on the CURVD campaign, a project that truly embodies empowerment and inclusivity. The CURVD brand, known for offering stylish, functional, and innovative earplugs for people with diverse needs, is a beacon of self-expression and confidence.
In this blog post, I’ll take you behind the scenes of the CURVD campaign shoot, where I had the pleasure of creating hair and makeup looks that not only enhanced the models' natural beauty but also aligned perfectly with the bold and inclusive message the brand stands for. Let’s dive into the creative process and explore how we celebrated each model’s unique beauty while bringing a touch of expertise to the set.
Behind the scenes
Hair and Makeup Artistry for Onset photo shoot for production campaign for CURVD
CURVD: A Brand That Redefines Your Style - Your Confidence
CURVD is all about embracing who you are and making bold choices that reflect your personality. The brand’s mission to make stylish earplugs that complement every look and lifestyle is a testament to the idea that beauty and functionality can go hand in hand. What I love about CURVD is their commitment to celebrating diversity and individuality—qualities that I believe should always be showcased in beauty, fashion, and design.
For this campaign, CURVD wanted to highlight the product and the people who use it—those who have lives who could benefit from CURVD earplugs in every aspect. As a hair and makeup artist, I embraced this opportunity to amplify the confidence of the models on set, helping them feel their best while showcasing the product in a way that felt authentic, fresh, and stylish. We had scenes in the campaign where I did hair and makeup for the brand for a travel setting, coffee shop, nightclub or night out, and a music festival or concert.
Creating Hair & Makeup Looks that Empower
The creative direction of the CURVD campaign was all about highlighting the individuality and beauty of each model. Every model brought something unique to the table, and it was my job to enhance their natural features while staying true to the bold and empowering vibe of the campaign. We were tasked with creating hair and makeup looks for four scenes.
Hair Styling: We wanted the hair to feel effortless but impactful. I worked with a mix of textures, from sleek and polished to voluminous and wild, making sure the styles reflected the models' personalities and fit the scenes. We kept things modern and chic, with loose waves, natural curls, and statement hairstyles that embodied confidence. The key was to give each model a look that was both flattering and easy to maintain, empowering them to feel amazing throughout the shoot.
Makeup: The makeup for this campaign was all about versatility and embracing bold and vibrant looks. From simplistic everyday looks to striking eyeshadows to bold lip colors, we played with hues that complemented the models' skin tones while making them stand out. I focused on creating radiant, glowing skin, using luminous foundations and highlighters to capture the light beautifully on camera. Whether it was a dramatic cat-eye or a soft, sultry look, every makeup application was designed to make each model feel fierce and confident in the scene they were shooting in.
Details That Matter: Small details, like perfectly shaped brows, bold lashes, and a pop of color, helped complete the looks and added depth to the overall beauty. I also paid attention to skincare to ensure the models’ skin was glowing, fresh, and flawless, and hair fit the vibe for each scene.
Me adjusting last minute final touches on set for hair and makeup.
A Luxury Beauty Experience for Every Model
Onset, my mission was to create a beauty experience that made every model feel confident, powerful, and at their best. Whether the look was glamorous or natural, the goal was always the same: to bring out each model's inner beauty, showcase the product, and feature them in each scene.
I used luxury products from top-tier brands like Charlotte Tilbury, Urban Decay , ILIA , Nars , and more to create long-lasting looks that stayed flawless throughout the shoot. From the hair styling products to the makeup palettes, everything was carefully chosen to ensure the looks would pop on camera while still feeling luxurious and comfortable for the models. The atmosphere on set was energizing, and seeing the models shine with confidence as they wore the CURVD earplugs with pride was incredibly rewarding.
Conclusion: Celebrating Every Look, Every Person
The CURVD campaign was a powerful reminder that beauty comes in many forms, and it’s something we should all celebrate. Whether you’re wearing the stylish CURVD earplugs or rocking a bold makeup look, beauty is about self-expression and confidence. I’m grateful to have been part of a project that showcased such a wide range of diverse beauty while promoting a message of utilizing a cool innovative product in your everyday life.
If you’re looking for a hair and makeup artist who believes in making every individual feel radiant and confident, look no further. I would love to help bring your vision to life, whether it’s for a brand or editorial photoshoot. Let’s create something beautiful together.
